Martech

JANUARY 31, 2022

Preference centers are emerging as a way for digital marketers to stay in touch with their customers without displeasing them. In the past, B2B and B2C both had very detailed and granular preference centers, with the hopes of limiting the number of unsubscribes, but that over-complicated the operation.” Harrison said. “In

Transform 92

Transform B2C Law Customer loyalty 92

Martech

MAY 19, 2022

Half of all US customers say loyalty programs don’t offer much value, according to a report from digital insights firm Incisiv and Punchh, a customer loyalty services provider. This is a real problem, given the huge impact these programs have on customer retention, satisfaction and brand advocacy.

Shoppers 103

Shoppers Customer loyalty Retail Customer 103

Adobe Experience Cloud Blog

JULY 26, 2013

Author: Mike Stocker Two weeks ago it was my birthday and along with the fun of getting cupcakes from my colleagues and drinks after work, one thing that struck me was the level of birthday wishes from a number of unexpected places via digital marketing channels. Relating to B2B Marketers. Here are some examples.

B2C 134

B2C Thought Leadership Customer loyalty Marketing 134

Exposure Ninja

NOVEMBER 3, 2023

This not only attracts more leads but also increases the chances of those leads converting into sales, as customers are more likely to trust and buy from businesses they see as experts. Is your digital marketing underperforming ? We’ll go into more detail about thought leadership later in this guide.

Thought Leadership 52

Thought Leadership Whitepaper Customer Journey Digital Marketing 52

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What pain points does your marketing department face regularly?

Digital Marketing 26

Digital Marketing Transform Logistics Marketing 26

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2C 78

B2C Education Marketing Marketers 78

Adobe Experience Cloud Blog

SEPTEMBER 9, 2015

New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels. One of the first steps is determing your advertising goals.

Advertising 134

Advertising Advertisers Thought Leadership Customer loyalty 134

Rock Content

NOVEMBER 23, 2020

Digital Marketing and sales are usually focused on promoting a brand or product so that it organically attracts leads and creates sales opportunities. That is why B2B selling requires a completely different approach from B2C. Even in B2B, you can use many B2C methods for marketing automation and nurturing a funnel.

B2C 64

B2C Price Customer loyalty CRM 64

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

Digital Marketing 86

Digital Marketing Marketing Strategy Shoppers User-Generated 86

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e.

Social Media Marketing 76

Social Media Marketing B2C Telemarketing Whitepaper 76

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Need to Drive Leads?

Telemarketing 74

Telemarketing B2C Inbound Marketing Customer loyalty 74

Marketing Insider Group

AUGUST 5, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 80

Telemarketing Customer loyalty B2C Inbound Marketing 80

Marketing Insider Group

DECEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Thanks for the comment!

B2C 85

B2C Telemarketing Customer loyalty Marketing Mix 85

Marketing Insider Group

DECEMBER 15, 2010

About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing 69

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 69

Adobe Experience Cloud Blog

JUNE 21, 2019

In some fascinating ways, B2B and B2C marketing teams are similar to positions on a soccer field. Their marketing teams have different roles and responsibilities, but often intertwine their efforts, all while using similar skills and technologies. Both types of customers have changing needs and expectations.

B2C 133

B2C Customer Journey Customer loyalty Thought Leadership 133

Marketing Insider Group

JULY 15, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty B2C 75

Rock Content

APRIL 17, 2024

Companies seeking to maintain a competitive presence in our modern digitally dependent world can benefit from strategic digital marketing. Trends consistently prove that customers, whether B2B or B2C, do their research online before buying. Enter digital marketing.

Digital Marketing 52

Digital Marketing Whitepaper B2C Entertainment 52

Marketing Insider Group

OCTOBER 26, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Outbound Marketing 73

Outbound Marketing Telemarketing Customer loyalty B2C 73

CXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Rock Content

APRIL 21, 2020

Looking at it like that, CS can be a way of optimizing conversions and reinforcing customer loyalty strategies. So we can’t at all separate this team’s effort from Sales and Marketing when they are planning something new — a sales enablement strategy or investing in interactive content , to give some examples.

Customer 52

Customer Non-Profit Customer loyalty Price 52

Marketing Insider Group

JUNE 11, 2010

Social Media And Your Personal Brand 9 Essential Social Media Resources About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply.

Telemarketing 65

Telemarketing Customer loyalty Inbound Marketing B2C 65

Marketing Insider Group

NOVEMBER 2, 2010

Related Posts: How To Focus On Your Marketing Plan Internet Trends From The Web 2.0 Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share your thoughts, post a comment.

Telemarketing 68

Telemarketing Customer loyalty Inbound Marketing B2C 68

Marketing Insider Group

DECEMBER 7, 2010

The first was the Harvard Business Review’s “ Branding in the Digital Age: You’re Spending Your Money in All The Wrong Places &# written by David C. Edelman, who is the co-leader of McKinsey’s Global Digital Marketing Strategy practice.

Telemarketing 78

Telemarketing Transform Inbound Marketing Customer loyalty 78

Marketing Insider Group

JULY 6, 2010

Try These Traditional Tactics Now How to Nurture The Great Unknown Leads Lead Generation Programs That Work Integrate Social Media Into Your Marketing Mix Confessions Of A B2B Marketer About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 75

Telemarketing Customer loyalty Marketing Mix Inbound Marketing 75

Marketing Insider Group

DECEMBER 21, 2010

But with all the talk about this new technology and 2011 digital marketing predictions , I started looking for answers to whether augmented reality is something that will have some impact in 2011. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 81

Telemarketing Customer loyalty User-Generated Marketing 81

Marketing Insider Group

JUNE 9, 2010

Essential Twitter Tips from Guy Kawasaki Top 5 Social Media Books Top 10 Common Social Media Mistakes to Avoid Author: Brian Rice *This post originally appeared on B2C Marketing Insider and was reposted with the permission of the author.

Telemarketing 65

Telemarketing B2C Inbound Marketing Customer loyalty 65

Marketing Insider Group

NOVEMBER 11, 2010

You can view all the articles posted on socialmedia.org and also in the “Social Media&# category of B2C Marketing Insider. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing 74

Telemarketing Customer loyalty B2C Marketing Mix 74

Marketing Insider Group

JUNE 29, 2010

Try These Traditional Tactics Now Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 77

Telemarketing Inbound Marketing Customer loyalty Whitepaper 77

Marketing Insider Group

JUNE 22, 2010

Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 77

Telemarketing Customer loyalty Inbound Marketing B2C 77

Marketing Insider Group

JUNE 18, 2010

Search Engine Optimization (SEO) SEO continues to provide one of the best sources of leads for both B2B and B2C companies. The 4 Most Common Mistakes in B2B Content Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty B2C 75

Marketing Insider Group

DECEMBER 1, 2010

It’s about customers and getting them to chose us over the competition because we have better met their needs. So What’s Hot in B2B Marketing (based on popularity from the B2B Marketing Insider Blog)? I especially was glad to see content programs listed under your insight-driven marketing comment.

Transform 77

Transform Whitepaper Telemarketing Customer loyalty 77

Marketing Insider Group

AUGUST 26, 2010

Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Share your thoughts, post a comment.

Telemarketing 71

Telemarketing B2C Inbound Marketing Customer loyalty 71

Marketing Insider Group

JULY 1, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Share: Read more from Social Media Social Media Campaigns 2 Comments Post a comment Jeremy Victor Jul 1 2010 excellent list Brian.

Telemarketing 68

Telemarketing B2C Inbound Marketing Customer loyalty 68

Marketing Insider Group

OCTOBER 5, 2010

Quantity How To Align Marketing With Sales The 4 Cs of Social Media B2B Marketing Predictions For 2011 Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

New Markets 75

New Markets Telemarketing Inbound Marketing Customer loyalty 75

Marketing Insider Group

AUGUST 19, 2010

The New Marketing Accountability The Role of B2B Marketing How To Shorten The B2B Buyer Cycle With Landing Pages About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 71

Telemarketing Customer loyalty Inbound Marketing B2C 71

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?!

B2C 75

B2C Telemarketing Customer loyalty Education 75

Marketing Insider Group

JUNE 3, 2010

Try These Traditional Tactics Now 5 Sales Closing Techniques 9 Essential Social Media Resources 8 Essential Social Media Resources About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Content Marketing 77

Content Marketing Telemarketing Inbound Marketing Customer loyalty 77