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The Future of B2B Marketing: It's Social

Marketing Insider Group

David starts with this great point: The internet has upended how consumers engage with brands. It is transforming the economics of marketing and making obsolete many of the function’s traditional strategies and structures. Edelman, who is the co-leader of McKinsey’s Global Digital Marketing Strategy practice.

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Confessions Of A B2B Marketer

Marketing Insider Group

I wish I knew all the secrets so I could transform the world of B2B Marketing forever with a tell-all book. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Rob Urbanowicz Dec 11 2010 Great points Michael.

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Whatever Happened to Marketing Strategy?

Marketing Insider Group

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. It seems the world of “fire, fire, aim&# has been transformed by the operational types whose visions stretch only as far as the next month’s sales goal.

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Whatever Happened to Marketing Strategy?

Marketing Insider Group

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. It seems the world of “fire, fire, aim&# has been transformed by the operational types whose visions stretch only as far as the next month’s sales goal.

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Push vs. Pull: Social Media and the Case for Marketing Optimism

Marketing Insider Group

Reach across the aisle – It is time to embrace both push and pull – centered around the customer in a truly integrated approach. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

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Social Media and the Case for Marketing Optimism

Marketing Insider Group

Reach across the aisle – It is time to embrace both push and pull – centered around the customer in a truly integrated approach. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.