Marketing Insider Group

AUGUST 11, 2011

I think the role of Marketing is to transform our companies into a customer-driven enterprise. In classic B2C companies marketing owns the P&L for the brands they manage. The coveted position in those companies is the brand manager who essentially acts as the CEO of that brand’s business.

Transform 83

Transform Outbound Marketing Copywriting B2C 83

Marketing Insider Group

DECEMBER 1, 2010

I wish I knew all the secrets so I could transform the world of B2B Marketing forever with a tell-all book. I’d like to hear your comments on 2 things I think B2B marketers struggle with: Acting like a B2C marketer, and not investing in relationships with their top accounts (80/20 rule type accounts).

Transform 77

Transform Whitepaper Telemarketing Customer loyalty 77

Marketing Insider Group

DECEMBER 7, 2010

David starts with this great point: The internet has upended how consumers engage with brands. It is transforming the economics of marketing and making obsolete many of the function’s traditional strategies and structures. Edelman, who is the co-leader of McKinsey’s Global Digital Marketing Strategy practice.

Telemarketing 78

Telemarketing Transform Inbound Marketing Customer loyalty 78

Adobe Experience Cloud Blog

OCTOBER 28, 2008

I originally started my career in direct marketing where I worked with some of the largest B2B and B2C companies in the world. I also tend not to look at B2B and B2C as that different, since although there are different aspects and variables you must take into account, the job of marketing really never changes.

Thought Leadership 49

Thought Leadership B2C Transform Marketing 49

Marketing Insider Group

AUGUST 10, 2010

It seems the world of “fire, fire, aim&# has been transformed by the operational types whose visions stretch only as far as the next month’s sales goal. Charles Byers Aug 14 2010 Michael: Finally, finally, finally someone has articulated that old fashioned idea of planning before acting.

Marketing Strategy 71

Marketing Strategy Telemarketing Customer loyalty Transform 71

Marketing Insider Group

AUGUST 10, 2010

It seems the world of “fire, fire, aim&# has been transformed by the operational types whose visions stretch only as far as the next month’s sales goal. Charles Byers Aug 14 2010 Michael: Finally, finally, finally someone has articulated that old fashioned idea of planning before acting.

Marketing Strategy 62

Marketing Strategy Telemarketing Customer loyalty Transform 62

Marketing Insider Group

JANUARY 6, 2020

Asia’s largest B2B marketing conference focuses on localized strategies for Asian markets, sales and marketing alignment, marketing leadership, brand transformation, analytics, customer experience, demand generation, content marketing, martech, and more. Brand Manage Camp. September 15 – 16, Las Vegas, NV.

Marketing 23

Marketing Marketers eCommerce Social Media Marketing 23