B2C Brand Management Price Telemarketing 
Marketing Insider Group
JUNE 29, 2010
The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals. In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails.
Marketing Insider Group
SEPTEMBER 9, 2010
No, Social Currency&# the author talks about a recent study on brand valuation conducted by Vivaldi partners in conjunction with MIT called Brand Social Currency. They show how brands with high loyalty and strong social currency command a price premium confirming the need for the tighter coordination of social brand activities.
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Marketing Insider Group
NOVEMBER 4, 2010
Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer.
Marketing Insider Group
NOVEMBER 4, 2010
Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer.
Marketing Insider Group
DECEMBER 1, 2010
We had become sales order-takers and now we were paying the price. I’d like to hear your comments on 2 things I think B2B marketers struggle with: Acting like a B2C marketer, and not investing in relationships with their top accounts (80/20 rule type accounts). What we need is an alignment between Marketing and Strategy.
Marketing Insider Group
SEPTEMBER 30, 2010
Sometimes simple things like user-based navigation, transparent pricing and a comparison against your competition can go a long way in helping prospects gain the insights they need to pick up the phone and speak with a sales rep. Websites are store fronts. Are you open for business?
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