Remove B2C Remove Brand Management Remove Price Remove Traditional Marketing
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The Changing Role of Marketing in 2022 – Culture and Customer Experience

Marketing Insider Group

This puts CX above price and other traditionally critical factors. Make Culture an Integral Part of Marketing. He goes on to explain that this “shared belief dynamic” only works when every person in the company from sales and marketing to customer support understands and gets behind those beliefs fully.

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The Changing Role of Marketing in 2020 – Culture and Customer Experience

Marketing Insider Group

This puts CX above price and other traditionally critical factors. Make Culture an Integral Part of Marketing. He goes on to explain that this “shared belief dynamic” only works when every person in the company from sales and marketing to customer support understands and gets behind those beliefs fully. Source: [link].

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