B2C, CMO, Key Performance Indicator and Whitepaper

Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

APRIL 18, 2024

However, the latest shift from conversions to key events gives SEOs a new opportunity to measure what matters. Aligning with your CMO and the rest of the C-suite Before this latest shift, it was possible to measure “micro conversions.” That’s why Google added the Business Objectives collection to GA4 in June 2023. Words matter.

Whitepaper

Whitepaper Analytics User-Generated Key Performance Indicator

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back.

Marketing Strategy

Marketing Strategy Content Marketing Whitepaper Marketing

Marketing Pro Pulse

Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

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