Martech

APRIL 18, 2024

However, the latest shift from conversions to key events gives SEOs a new opportunity to measure what matters. Aligning with your CMO and the rest of the C-suite Before this latest shift, it was possible to measure “micro conversions.” That’s why Google added the Business Objectives collection to GA4 in June 2023. Words matter.

Whitepaper 103

Whitepaper Analytics User-Generated Key Performance Indicator 103

Set Up

OCTOBER 10, 2023

Ellen Donahue-Dalton, the CMO of VillageMD, echoed how Healthcare marketers are paying more attention to consumer preferences and data to inform their practices. Pittman: “I love seeing what B2C companies do to get the attention of their audience. At the end of the day, the person on the other end is human.

Transform 59

Transform Health CMO Key Performance Indicator 59

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. I should start there, right?

CMO 67

CMO Key Performance Indicator Transform Thought Leadership 67

Marketing Insider Group

MAY 11, 2020

Why the growth, which could actually outpace B2C ecommerce? Once you have a strategy that’s clicking and you’re rolling out high-quality, meaningful content, you should pay attention to these content performance metrics. I also love what GE is doing with GE Reports and Red Bull is everyone’s favorite example in B2C.

Content Marketing 66

Content Marketing Thought Leadership eCommerce Marketing 66

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In the B2C sector, content marketing is just as important. But today, almost all marketers use content marketing – 91 percent of B2B marketers and 86 percent of B2C. For B2C, it’s 22 percent.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Martech

SEPTEMBER 30, 2021

One of the major trends in B2B marketing is how it continues to adopt strategies that are traditionally B2C. Maybe it’s because, regardless of the nature of the business, B2C strategies work at a deeper level. Tyler Samani-Sprunk , Co-Founder & CMO at Simple Strat. More social, more video. B2B influencers. Read more here.

Key Performance Indicator 76

Key Performance Indicator B2C CMO Retail 76