B2C CMO Marketing Plan Thought Leadership 
Adobe Experience Cloud Blog
FEBRUARY 7, 2020
Source: 2019 CMO Survey, Deloitte. Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * Make mobile marketing a priority. But mobile selling is now coming into its own, both with B2B and B2C consumers.
Marketing Insider Group
MAY 31, 2012
Ona Koehler (@ oneldal ) told us that Inbound marketing is already 35-50% of marketing spend and will approach 65% by 2015. How much does your organization spend on inbound and content marketing? jbecher on small difference between B2C and B2B #sds12. Marketing planning should start with the buyer journey!
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Adobe Experience Cloud Blog
SEPTEMBER 23, 2008
He is currently Global Director of Integrated Marketing for BearingPoint. Tell us a little bit about how you got into B2B marketing and what you like most about it. Since our customers were mostly small tech firms at the time, I remember having to wear both B2C and B2B hats interchangeably.
Marketing Insider Group
FEBRUARY 25, 2020
As a CMO, you are responsible for your business’s entire marketing strategy. When it comes down to it, it’s you who likely has to manage market research, competitor analysis, advertising, public relations, and sales materials, to name a few. If you’re the CMO of a small- or medium-sized company, you probably wear a lot of hats.
Marketing Insider Group
JULY 1, 2020
Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.
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