B2C Content Marketing Inbound Marketing Marketing Mix 
Exposure Ninja
AUGUST 11, 2023
Digital Marketing Digital marketing is the opposite of traditional marketing and includes any marketing activity you do online. Outbound Marketing Outbound marketing is any marketing activity where the business starts a conversation with a potential customer. Businesses themselves are your customers.
Marketing Insider Group
NOVEMBER 1, 2010
So how do you incorporate social media into the marketing mix? It starts with one very important paradox that I also outlined in The 4 Cs of Social Media : social media is both a revolution in the way consumers interact with brands and yet we can approach it like any marketing channel. Hold tweetups or tweetchats.
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Marketing Insider Group
NOVEMBER 9, 2010
Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Blogs help deliver information from the company to the consumer. Your statistics back up my thinking!
Marketing Insider Group
JUNE 3, 2010
If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Get creative.
Marketing Insider Group
JUNE 2, 2010
Some creative marketers call these lists suspects. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. Second, you need to have compelling content that meets the prospects needs.
Marketing Insider Group
JULY 19, 2011
Are blogs an important part of your marketing mix? Blogging should be one of the first thing every marketer considers when starting their marketing plan, when distributing budgets, or when assessing their results. Inbound marketing leads cost 62% less than outbound. I mean you are seriously missing the boat.
Marketing Insider Group
AUGUST 3, 2010
My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Need to Drive Leads?
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