Dump the Sales Funnel in Favor of Lifecycle Marketing
Content Marketing Institute
JANUARY 14, 2019
Contentmarketing is the “heart” of any digital #marketing strategy, says @robert_rose. How can you tie together content marketing with the marketing lifecycle and the buyer’s journey? HANDPICKED RELATED CONTENT: How to Win at Content Marketing [New Playbook]. Conversational marketing (e.g.,
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