Dump the Sales Funnel in Favor of Lifecycle Marketing
Content Marketing Institute
JANUARY 14, 2019
Contentmarketing is the “heart” of any digital #marketing strategy, says @robert_rose. HANDPICKED RELATED CONTENT: How to Win at Content Marketing [New Playbook]. The problem with that: Smart online buyers can move from interest to desire in a heartbeat. Conversational marketing (e.g., Interest and intent.
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