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Confessions Of A B2B Marketer

Marketing Insider Group

I wish I knew all the secrets so I could transform the world of B2B Marketing forever with a tell-all book. What I do know is that B2B Marketers have a ton of options today. Share: Read more from Strategy B2B Marketing , Digital Marketing , Marketing Innovation , Strategy 12 Comments Post a comment Diane K.

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The Future of B2B Marketing: It's Social

Marketing Insider Group

Edelman, who is the co-leader of McKinsey’s Global Digital Marketing Strategy practice. It is transforming the economics of marketing and making obsolete many of the function’s traditional strategies and structures. For marketers, the old way of doing business is unsustainable.

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Whatever Happened to Marketing Strategy?

Marketing Insider Group

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

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Whatever Happened to Marketing Strategy?

Marketing Insider Group

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

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Push vs. Pull: Social Media and the Case for Marketing Optimism

Marketing Insider Group

Reach across the aisle – It is time to embrace both push and pull – centered around the customer in a truly integrated approach. Define your Social Strategy - There are 3 simple steps: Listen, Respond, Engage across marketing, sales and support. And Thanks to Elizabeth Brenner for copywriting and editorial services.

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Social Media and the Case for Marketing Optimism

Marketing Insider Group

Reach across the aisle – It is time to embrace both push and pull – centered around the customer in a truly integrated approach. Define your Social Strategy - There are 3 simple steps: Listen, Respond, Engage across marketing, sales and support. And Thanks to Elizabeth Brenner for copywriting and editorial services.