Remove B2C Remove Customer Marketing Remove Email Marketing Remove Market Trends
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How to edge out your competition with market research

Sprout Social

Your customers’ behaviors today might be night-and-day from what they were a few years ago. According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. Where should I conduct market research? Email marketing research tools.

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Why are brands still failing to deliver true 1:1 personalization?

Litmus

What’s interesting to me is that to deliver true, personalized, one-to-one engagements with customers, marketers must effectively address all three of these areas in an accurate, systematic, and scalable way. While once thought of too futuristic, AI and ML are now the most game-changing technologies in the modern marketing toolbox.

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Why are brands still failing to deliver true 1:1 personalization?

Litmus

What’s interesting to me is that to deliver true, personalized, one-to-one engagements with customers, marketers must effectively address all three of these areas in an accurate, systematic, and scalable way. While once thought of too futuristic, AI and ML are now the most game-changing technologies in the modern marketing toolbox.