article thumbnail

What Are the Different Types of Marketing?

Exposure Ninja

If you’re interested in attending events, check out this guide on getting started with event marketing. Direct Mail and Telemarketing Direct mail and telemarketing are more frowned upon by consumers than other forms of traditional marketing. Learn more about direct mail and telemarketing laws in the UK.

article thumbnail

What Is Marketing — And How to Get It Working for You

Exposure Ninja

Outbound Marketing Outbound marketing is any marketing activity where the business starts a conversation with a potential customer. It often involves sending a marketing message to a large number of people. This includes TV ads, direct mail, events, paid social ads, newspaper ads and more.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Embracing the Age of the Customer: How to Become Customer Obsessed

Adobe Experience Cloud Blog

Systems like Marketo have historically been about outbound marketingmarketing automation allows you to send emails, or integrate with direct mail. Marketing automation now helps you to automate and measure inbound marketing as well – think social marketing and content marketing.

Customer 134
article thumbnail

Embracing the Age of the Customer: How to Become Customer Obsessed

Adobe Experience Cloud Blog

Systems like Marketo have historically been about outbound marketingmarketing automation allows you to send emails, or integrate with direct mail. Marketing automation now helps you to automate and measure inbound marketing as well – think social marketing and content marketing.

Customer 121
article thumbnail

B2B Marketing Tactics That Work Today

Marketing Insider Group

And it is for this reason that some say the differences between B2C and B2B marketing has disappeared completely. What B2B Marketing Tactics Work Today? Inbound marketing tactics will consistently deliver the best return on marketing investment. But this is now a foundational activity.

article thumbnail

Inbound vs. Outbound Marketing

Duct Tape Marketing

Outbound Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Jolynn Oblak – Enjoy! Leveraging inbound marketing strategies can help small business grow their customer base and save money.

article thumbnail

Important Marketing Terms You Should Know

Exposure Ninja

Examples include TV and radio adverts, telemarketing, direct mail and online ads. Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. This is when you interrupt a consumer by putting your product, service or business in front of them.

PR 52