ABM Has Become Table Stakes for Creating Epic B2B Customer Experiences
Adobe Experience Cloud Blog
JUNE 12, 2019
Account-based marketing spend is expected to increase by 41% in 2019, according to the 2019 Account Based Benchmark Report by Topo. New technologies have enabled marketers to gain fresh, unique insights into their audiences, and these insights have helped them create highly targeted campaigns that have a greater chance of engagement.
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