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At the same time, advancements in logistics, distribution, and business technology continue to develop to support new ecommerce demands. This part of digital marketing is still advancing as newtechnologies like data analytics drive marketing insights. Moving Retail Online. Image sourced from Digital Skill Blog.
This is followed by tools and technology (16% share), content (16%), account-based marketing (16%), people (15%) and events and sponsorships (14%). By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). Customer experience. compared to just a 3% share a year ago.
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