Remove B2C Remove Marketing Mix Remove Product Marketing Remove Whitepaper
article thumbnail

6 Content Marketing Tips That Drives Leads

Marketing Insider Group

Instead create personas of people that buy your solutions or products. Market to them and never forget that even in B2B, human beings still make the decisions. Use the key insights from your surveys to create whitepapers on the top pain points. Know your prospects pain points. Know them all. Know how they rank.

article thumbnail

Unprompted: 7 specialized AI tools you need to try

Unbounce

Banafshe is one of our content creators and a copywriter who has more than seven years of experience in content and brand from B2C to agencies and now the world of SaaS. She is a creative strategist through and through, working on conceptualizing marketing campaigns, white papers, multimedia projects, and so on.