B2P = Business to People
Adobe Experience Cloud Blog
NOVEMBER 8, 2011
Take some white paper bits, condense it to a paragraph, throw in a few bullet points. Black and white. Black and white. B2B marketing must be professionally positioned, super serious, no personality, bland. B2C gets to have all the flavor and fun, and that is just the way it is. Uh huh, got it. Deal with it.
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