Trade Press Services Newsletter
OCTOBER 6, 2022
New technologies are always being introduced and it can be difficult to keep up with the changing landscape. Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. As the saying goes, failure to plan is a surefire plan for failure.
Duct Tape Marketing
MAY 2, 2024
And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that. So they've got new competitors and then also new technology.
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Unbounce
JULY 12, 2023
And I know I’ve spoken at great length with Garrett, our Lead Content Specialist here at Unbounce, and he just polished a 6,000 word white paper on CRO, and used Chat GPT throughout the process. And then I think there’s going to be a little bit of, you know, retaliation against something which is new as well.
Marketing Insider Group
OCTOBER 26, 2020
Most marketers already have the experience of adapting quickly to new technologies and changing conditions. This shift has been happening gradually for a long time in the B2C world, but the change has been more abrupt in B2B sales. Quick Takeaways. They can lead the entire organization by example. It’s vital to play it as such.
Marketing Insider Group
JULY 1, 2020
They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. In the B2C sector, content marketing is just as important. Take Demandbase for example. fold boost in web traffic.
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