Martech

MARCH 6, 2023

Artificial intelligence has dominated headlines recently as the world began to play with a new tool: Chat Generative Pretrained Transformer, better known as ChatGPT. As the log-in page of ChatGPT points out, it does have limitations, like any new technology.

Whitepaper 111

Whitepaper User-Generated Transform PR 111

Businesses Grow

NOVEMBER 27, 2023

He enjoys seeing the new technology I’m using, so during this visit, I recorded him telling a story about playing basketball as a kid and transcribed it in real-time through Otter.ai. How will a generation who grew up on 10-second videos respond to your white papers and webinars?

Customer 73

Customer Gen Z Whitepaper Energy 73

Marketing Insider Group

JULY 21, 2020

Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. Now let’s look at some of the hard data.

Millennials 221

Millennials Whitepaper Transform Gen Z 221

Search Engine Land

SEPTEMBER 25, 2023

The digital marketing landscape continues to evolve rapidly as new technologies and platforms emerge, allowing marketers to innovate and adapt their strategies to meet the changing demands of consumers. Amid this shift, marketers rely heavily on search engine marketing to become efficient and drive higher ROI.

New Technology 100

New Technology Digital Marketing Advertising Advertisers 100

Sprout Social

NOVEMBER 30, 2023

Publishing whitepapers/ebooks? From evolving consumer behavior to new technological developments, your business must be aware of, and ready to, adapt to these shifts. Consider these five key factors when evaluating your competitor’s content strategy: Content type: Do they have a blog? Creating engaging videos?

CRM 101

CRM Whitepaper Marketing Marketers 101

Hubspot Marketing

AUGUST 21, 2023

Are they creating whitepapers or ebooks? Are there five white papers and just one ebook? Are they publishing something new each week or once a month? How often does a new ebook or case study come out? Analyzing your competitor's website is the fastest way to gauge their marketing efforts. Do they have a podcast?

Shipping 98

Shipping Whitepaper Price eBook 98

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Small and large businesses alike face similar challenges, and financial services in general are often behind the curve when it comes to new technology and processes. Additionally, some firms are reluctant to try new marketing tactics because the leaders of the firm are from a different era. No firm wants to get audited or fined.

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

Adobe Experience Cloud Blog

MAY 21, 2018

Third, and most importantly, they are constantly working to stay ahead of the technology curve. They should be your first call when someone asks you about where a new technology should fit into your technology strategy. The Current Vendor Process. The Next Stop: Ecosystem.

Transform 134

Transform Whitepaper CRM Thought Leadership 134

Duct Tape Marketing

MAY 2, 2024

So they've got new competitors and then also new technology. The new technology is the generative AI that they invented, and they have the technology, but it just doesn't work well enough for them to really launch it the way they would want to. How does that need for them to evolve, impact their cash cow?

SEO 62

SEO Whitepaper B2C Transform 62

Orbit Media Studios

JUNE 15, 2022

Search engine algorithms change, user expectations change, new competitors pop up, existing competitors make updates, and new technologies are released. They filled out a form to download a whitepaper or attend a webinar, signed up for your newsletter, etc. The internet and internet users are constantly evolving.

SEO 108

SEO Analytics Whitepaper Copywriting 108

Rock Content

JANUARY 8, 2018

But how do you do this in a world of rapid change, innovation, new technologies, evolving customer priorities and needs? It is about tapping into key industry influencers and experts, the rich online content available (blogs, white papers, articles, videos), social media conversations, relevant online communities and your own networks.

Whitepaper 51

Whitepaper eBook New Technology Education 51

Adobe Experience Cloud Blog

APRIL 29, 2016

In an industry that is traditionally slow to adopt new technology, it’s imperative that marketers push their firms to change. Those potential investors may prefer more detailed communications in the form of a whitepaper and more frequent updates.

Whitepaper 91

Whitepaper Thought Leadership CRM Marketing Automation Platform 91

Duct Tape Marketing

SEPTEMBER 5, 2014

It’s better to proactively share advice or respond to a prospect’s post with a mention of a white paper on how others have addressed a similar issue. New technology is often needed, and if the team won’t use it, you may be unable to move forward. Or even provide a link to your company’s position on a particular topic.

Content Marketing 69

Content Marketing Whitepaper Marketing Marketers 69

Adobe Experience Cloud Blog

JANUARY 7, 2015

While whitepapers and blog posts are great ways to provide your customers with the informational resources they need, they’re restricted as a one-sided method of communication. It seems as if every day people are coming up with new technologies that make it easier and more efficient to connect with potential and current customers.

Transform 134

Transform Whitepaper User-Generated Thought Leadership 134

Welcome Software

JULY 25, 2023

Check out the company’s previous videos, docs, blogs, whitepapers, keynote sessions, etc., Till the time the new technologies get better, AI copy is easy to detect since it follows patterns. Still, asking AI to write a piece from scratch isn't the solution. A better way would be to dig up all the info you can find about a topic.

Whitepaper 40

Whitepaper Law Health New Technology 40

Rock Content

AUGUST 25, 2020

There are countless other methods to apply such knowledge: blog posts, landing pages, white papers , quizzes , ebooks , and more. As we highlighted throughout this article, consumer behavior is always changing and requiring companies to adapt to new technologies and new forms of consumption.

Transform 73

Transform User-Generated Whitepaper Law 73

Adobe Experience Cloud Blog

OCTOBER 18, 2012

New technology requires new ways of doing things. Marketo whitepaper: The ROI of Marketing Automation (registration required). The second is that automation applied to an inefficient operation will magnify the inefficiency.”. There are lots more resources available on the topic of marketing automation ROI.

Marketing Automation Platform 128

Marketing Automation Platform Key Performance Indicator Non-Profit Transform 128

Adobe Experience Cloud Blog

SEPTEMBER 9, 2010

Second, new technologies and applications allow us to create trusted “word-of-mouth” networks, gather information and opine “without friction.”. In order to make sense of it, and to begin to turn it to our advantage, we need a new model for marketing. I think there are two things we need to understand.

Customer 83

Customer Whitepaper Shoppers Marketing 83

Marketing Insider Group

OCTOBER 26, 2020

Most marketers already have the experience of adapting quickly to new technologies and changing conditions. You can’t know with any certainty how the journey of an individual buyer will change after they read a piece of content on your website or download a white paper. Quick Takeaways. Content marketing is a long game.

Transform 141

Transform Marketing Strategy Content Marketing Whitepaper 141

Marketing Insider Group

DECEMBER 20, 2022

Business-focused and not just on technology; content has evolved far beyond the traditional “white paper” that some still feel defines Thought Leadership. Leveraging a longstanding partnership with The Trust (The Wall Street Journal), they created a new “In the Future” platform for executive engagement.

Thought Leadership 64

Thought Leadership Whitepaper Transform Marketing 64

Unbounce

JULY 12, 2023

And I know I’ve spoken at great length with Garrett, our Lead Content Specialist here at Unbounce, and he just polished a 6,000 word white paper on CRO, and used Chat GPT throughout the process. And then I think there’s going to be a little bit of, you know, retaliation against something which is new as well.

User-Generated 96

User-Generated Whitepaper B2C Product 96

Scoop.it!

MAY 25, 2023

What kind of email content do they enjoy reading the most, blogs, guides, ebooks, or white papers? I appreciate being able to do A/B testing and to find out what tone works best with customers, and it doesn’t cost what it would take to install a new technology.” What categories of products appeal to each segment the most?

Email Marketing 80

Email Marketing Whitepaper Law Shipping 80

Content Marketing Institute

DECEMBER 11, 2018

With the speed of big shifts happening across our industry lately – businesses merging, algorithms shifting , new tech capabilities emerging, audiences growing ever more fragmented and distracted , and the like – it’s hard enough for practitioners to keep up with what’s happening now , let alone keep our eyes firmly fixed on the horizon.

Content Marketing 107

Content Marketing Whitepaper PR Marketing 107

Adobe Experience Cloud Blog

JULY 17, 2017

With increased competition, the buyer’s ability to perform their own product research, and new technology, today’s buyer expects a personalized buying process. However, this outdated message fails to address how buyers buy today. Relationships between brands and customers have changed. Know When to Move On.

Whitepaper 134

Whitepaper Thought Leadership Energy New Technology 134

Moz

DECEMBER 14, 2020

Posted by timaj100 We are living in a fast-moving time with new technology, ever-evolving social and political landscapes, and a pandemic on top of that. If lead form submissions are down, consider driving traffic to a white paper download, or some alternative value-add to the end user. Promotions.

Whitepaper 58

Whitepaper Advertising Advertisers Promotion 58

Adobe Experience Cloud Blog

JULY 20, 2018

Emily mentions the importance of standing out and being willing to ask the tough questions to push the envelope, saying, “With so many emerging technologies, new trends, and where you are marketing to someone like you, it’s hard to stand out and create the demand for the products/services your sales team is asking marketing for.

Whitepaper 91

Whitepaper Thought Leadership User-Generated Fashion 91

Marketing Insider Group

OCTOBER 25, 2021

Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise. Google, Pinterest, and several other companies are also investing in visual search technology. Visuals are also easier to remember than written content.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. How can investing in new technology empower your content marketing strategy even more? New technology.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145