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The problem with that: Smart onlinebuyers can move from interest to desire in a heartbeat. If your targeted content has worked well at the other stages (filling information needs, answering questions, building authority, building trust), and your product/service is strong, this stage is where it all pays off. Thank-you gifts.
Thats why weve seen new trends emerge, such as ordering online and picking up in stores. TheCMO Survey finds that B2Cproduct (15.6%) and services (14.2%) sales outpace B2B products (9.7%) and services (11.5%). Third, marketers cite four key challenges to selling more products and services online (see Figure 2 below).
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