Remove B2C Remove Online Buyers Remove Product Marketing
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Dump the Sales Funnel in Favor of Lifecycle Marketing

Content Marketing Institute

Contentmarketing is the “heart” of any digital #marketing strategy, says @robert_rose. HANDPICKED RELATED CONTENT: How to Win at Content Marketing [New Playbook]. The problem with that: Smart online buyers can move from interest to desire in a heartbeat. Email marketing with content updates. Interest and intent.

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How To Overcome ECommerce Growing Pains

The CMO Survey

Yes, customers research online (both at home and on mobile devices in stores), but the reality is that they often move from one channel to another and back again before making and receiving a purchase. Thats why weve seen new trends emerge, such as ordering online and picking up in stores. hours in dealerships.

eCommerce 100