Animalz blog

MAY 27, 2025

And I think in my case study interview, I talked about Taco Bell content marketing, how I like to make things and splice it up and make a lot of derivative content, but I definitely was kind of build as the creative on the team. So Kevin hired me because Kevin has a B2C background, and he was like, B2B content is boring.

Shipping

The CMO Survey

APRIL 19, 2019

Over time, marketers appear to be shifting away from new product/service development toward existing market penetration, with the percentage spend on penetration reaching a two-year peak. Marketers reported that they are spending 10.4% of their budgets on this goal.

CMO

Marketing Insider Group

JANUARY 30, 2024

According to the Content Marketing Institute, a whopping 73% of B2B marketers and 70% of B2C marketers use content marketing as part of their overall strategy, underscoring the universal importance of understanding your audience. It’s about crafting messages that speak to them, not at them.

Transform