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What’s new and what’s working, in B2B channel partner marketing

Martech

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

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Identifying the Right Partner for Partner Marketing

Six & Flow

Creating a strong partner ecosystem should be an important part of your go-to-market strategy. With a well-built partner marketing ecosystem, you’ll observe significant growth within your business - with access to new markets, audience, technology and expertise!

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How to Make Partner Marketing Work for You

Duct Tape Marketing

How to Make Partner Marketing Work for You written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Robert Glazer. On this episode of the Duct Tape Marketing Podcast, I sit down with founder and CEO of the performance marketing agency Acceleration Partners, Robert Glazer.

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1+1=3 – How Partner Marketing Defies the Laws of Math

Adobe Experience Cloud Blog

Personally, I was excited about the partnership for another reason – it’s a great example of partner marketing. As the tech industry has learned, partnering with another product or solution can take both parties beyond the sum of their parts – it’s one of the rare cases in which 1+1 equals 3. Why Partner Marketing Works.

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How to align your martech COE with organizational and go-to-market goals

Martech

Partner marketing Role: Use partnerships to extend market reach. Sample goals: Launch three co-marketing campaigns, generating a 20% increase in leads. Expand partner-driven revenue by 30%. Sample goals: Grow user group membership by 40%. Increase online community engagement by 30%.

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Roku expands measurement program to boost streaming advertiser experience

Martech

Streaming TV platform Roku announced it has expanded its Measurement Partner Program to include media mix modeling (MMM) so advertisers can fill in the measurement gap between older media and the growing streaming landscape. Media mix modeling is currently available on Roku through an existing partner, marketing research company IRI.

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How marketing fuels the shift from problem-market fit to product-market fit

Martech

Pipeline coverage and efficiency metrics become key indicators of success, ensuring that marketing aligns with sales and revenue goals. To become a true revenue partner, marketing must also be accountable for a revenue number – a significant change for many organizations but a necessary one.