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9 Ways Marketers Are Driving Growth In 2019

The CMO Survey

This challenge holds regardless of company size, sector, or industry among the 323 marketing leaders completing the survey. We suspect looming economic uncertainty, increased competition, and the opportunities/threats associated with digital transformation lie at the heart of this challenge. of their budgets on this goal.

CMO 100
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How to Understand Your Audience and Tweak Your Content Strategy Accordingly

Marketing Insider Group

Quick Takeaways Understanding your audience transforms your content strategy from generic messaging to targeted communication that resonates with their specific needs and desires. This elevates your content from informative to transformative, directly addressing the ‘why’ that motivates customer decisions.

Transform 122