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Barilla’s VP Data & Analytics: ‘at the end of the day, we want to get more people to enjoy our brilliant pasta’

Econsultancy

Barilla’s Lyndsay Weir presenting at Econsultancy Live: CX 2022. Driving decisions with data therefore sounds like a solid way to succeed in a world with more data present than ever before. Photo credit: ASV Photography.   1) Use cases.