What is a Photo Dump and Why Should Marketers Care?
Hootsuite
JUNE 1, 2022
Unlike a classic carousel of carefully selected content (for example, this Met Gala post from Kylie Jenner), a photo dump post is meant to appear uncurated, unedited and unposed. And on top of being perceived as better on a moral level, authenticity is what sells. Bella Hadid has been dumping all over the ‘gram, too.
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