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The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

JANUARY 7, 2024

Product Marketing Product marketing is all about setting the tone for how, where, when, and why a company promotes its products and services. Product marketers are typically assigned to one product or product line. They act as chief advocate and strategist for that product.

Copywriting 114
Copywriting CMO PR Social Media Marketing 114
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Sales and Marketing Alignment: Thought Leadership with Christine Crandell

Adobe Experience Cloud Blog

JANUARY 12, 2010

Even worse, fully 80 percent of enterprise technology deals won are not influenced by marketing at all. At the root of the alignment problem is the fact that marketing and sales have their own charters, planning time horizons, and compensation models. What steps does a company go through to align sales & marketing?

Thought Leadership 88
Thought Leadership Finance Marketing Marketers 88
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