Martech

APRIL 22, 2022

But a CMO Council survey found that only 7% of marketers say they can provide real-time, data-driven engagements across all touchpoints. Delivering timely and relevant customer experiences separates your brand from the competition.

Customer Journey 85

Customer Journey Customer CMO Management 85

Duct Tape Marketing

JULY 20, 2022

Marketing Podcast with Mark Kilens. In this episode of the Duct Tape Marketing Podcast , I interview Mark Kilens. Mark is the CMO of Airmeet, a leading virtual and hybrid event platform. He oversees Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing.

CMO 80

CMO Global Marketing Education SEO 80

Duct Tape Marketing

AUGUST 16, 2023

As a marketing leader, he specializes in helping businesses scale, particularly ones that help people, animals, and the environment. Key Takeaway: The Fractional CMO model is a smart solution for companies that may not require a full-time CMO but still need strategic direction and are seeking tailored strategic insights.

CMO 64

CMO Inbound Marketing Marketing Strategy Price 64

Martech

FEBRUARY 2, 2024

Following our sister site Search Engine Land’s launch of SearchBot , we’ve recently upgraded MarTechBot similarly with several pre-contextualized personas that reflect the types of roles marketers want to talk with: CMO, product marketing, email marketing, etc.

User-Generated 104

User-Generated Marketing Marketers CMO 104

Martech

DECEMBER 12, 2022

Marketers report only using 42% of their martech stack capabilities. Likewise, martech is among the top three capability gap areas cited by CMOs in the latest Gartner CMO Spend survey. CMOs should invest in martech training. Product management and product marketing practices.

Customer Journey 102

Customer Journey Thought Leadership CMO Management 102

Adobe Experience Cloud Blog

APRIL 25, 2018

We have received hundreds of nominations so far and are excited to announce the first 25 members of the Fearless 50 , to be honored at next week’s Marketing Nation Summit in San Francisco: Alisa Baum, Sr. Director, Product Marketing, GridGain. Andy Caron, Director of Inbound Marketing and Automation, Telnyx.

CMO 134

CMO Inbound Marketing Health Thought Leadership 134

Martech

AUGUST 24, 2023

We’re excited to expand our existing partnership with Lyft as a launch partner in this new channel,” said Zoe Oz, CMO at Bilt Rewards. Bilt is all about contextual marketing and meeting people where they already are. Targeting is based on first-party data such as payment method, ride history, ride area, and lifestyle segments.”

Real Estate 90

Real Estate Retail eCommerce Advertising 90

Martech

MAY 16, 2023

Agile means everyone — from the junior copywriter to the CMO — must change the way they work. Stakeholder as collaborator vs. requester If you rely on marketers to produce work for you, your role is a Stakeholder. Stakeholders can come from several different places, such as product marketing, sales or a line of business.

Transform 96

Transform Copywriting CMO Marketing 96

Martech

FEBRUARY 9, 2024

They put me in the marketing department and pretty quickly I realized that, although I didn’t have a technical background, I had an aptitude for understanding the technology side of things. So I was in a product marketing, product development role, working a lot with the engineering team, building mobile apps.

Finance 84

Finance New Technology CMO Analytics 84

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. Marketers are placing less emphasis on traditional analytics in favor of operations. Why is it going down?”

Analytics 106

Analytics Product CMO Marketing 106

Search Engine Land

JANUARY 22, 2024

Sharing relevant results from relevant articles titled “Top 50 tests every marketer should know about” (e.g., And we all know time is money, so your clients (or CMO and CFO) will thank you for that. Product-market fit isn’t identical. A/B Tasty , Kamaleoon ). Your goal here should be to skip the line and save time.

Customer Journey 107

Customer Journey PR Marketing Marketers 107

Power Digital Marketing

JANUARY 19, 2023

With concrete data, there’s no need to have a lengthy discussion about reallocating funds from one marketing platform to another—the answer is already self-evident. #2 2 Data leads to more insightful product development Successful product marketing is only possible with a marketable product. link] Deloitte.

Analytics 52

Analytics Non-Profit CMO Transform 52

Adobe Experience Cloud Blog

APRIL 25, 2017

Next, Steve invited a group of executives to join him on stage to share their insights on marketing in the Engagement Economy. The first was a panel led by Jamie Gutfreund , Global Chief Marketing Officer at Wunderman. Key highlights from our brilliant CMO panel include: “Now it’s time to empower your whole organization.

CMO 113

CMO Thought Leadership Marketing Marketers 113

Martech

JUNE 8, 2023

Also pictured, Erin Pryor, First Horizon Bank CMO. Generative AI across the suite In support of this “AI is UI” concept, the main topic of discussion at Connections was the extension of Einstein GTP not only across all the clouds that make up the Salesforce suite — Marketing, Sales, Service, etc — but also to Slack and Tableau.

Customer Journey 94

Customer Journey User-Generated Shipping CMO 94

Sprout Social

MAY 25, 2022

Their ability to inform your content, demand gen, product marketing or pricing strategies is unmatched because social is the center of everything. In fact, I believe social media managers are the next CMO. How to build a successful internal recruiting program.

CMO 95

CMO Social Media Marketing Management Price 95

Martech

JULY 13, 2021

“Across the board, beyond millennials, the digital age is right now exploding for us,” said Frances Dillard, VP of Brand and Product Marketing. Other answers included “connection to your brand and business” (Karen Steele, CMO, Near), but most respondents were heavily focused on what would once have looked like sales goals.

Shopper Market 121

Shopper Market Millennials Shoppers Shipping 121

Martech

OCTOBER 29, 2021

Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Understanding buyer intent .

Transform 108

Transform CMO User-Generated Advertising 108

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 65

Product Marketing Product Transform CMO 65

On24- CMO Confessions

JUNE 3, 2021

Hello and welcome to the latest episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features Steve Daheb, Chief Marketing Officer at ON24. As you know, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Manufacturing Law 52

Sprout Social

JUNE 27, 2022

“The social team gets ideas from our customers, colleagues and from watching—probably too much—TikTok,” says Brian Bosché, Director of Product Marketing at Smartsheet. “We Our CMO approved. firstpost #corporatetiktok #marketing #corporatelife #corporatelife #productivity #projectmanagement #worklife #workflow. ?

Branding 136

Branding B2C Real Estate User-Generated 136

CMO Network

MAY 10, 2023

While the business was eventually sold, it taught them the importance of product-market fit and the difficulty of building a category from scratch. Before the founders of Magic Spoon tackled the cereal aisle, their first startup was a line of protein bars using cricket protein called Exo.

Product Marketing 95

Product Marketing Product CMO Marketing 95

Marketing Insider Group

JULY 15, 2014

The 2020 Marketing Department. The Marketing Department of the future will look very different from today’s advertising, branding, demand generation, field marketing, product marketing, partner marketing, and communications teams. What about the CMO of 2020?

CMO 99

CMO Marketing Marketers Entertainment 99

Martech

SEPTEMBER 27, 2021

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said Penn, citing numbers from Duke University’s most recent CMO survey.

Analytics 93

Analytics Finance CMO Advertising 93

Duct Tape Marketing

SEPTEMBER 30, 2022

Questions I ask Karrie Sanderson: [1:12] How did diversity, equality, and inclusion land in the CMO job? [2:06] 2:06] Another aspect in your bio too is the internal creative studio – is that a product or a part of your own marketing? [2:48] 3:23] As CMO, how do you look at the customer journey? [5:26]

CMO 75

CMO PR Marketing Marketers 75

On24- CMO Confessions

FEBRUARY 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. Welcome to another installment of CMO Confessions! The Career Path to CMO. Marketing to Marketers.

CMO 52

CMO Advertising Advertisers B2C 52

On24- CMO Confessions

JANUARY 28, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Dan Frohnen, Chief Marketing Officer at Sendoso. Welcome to another CMO Confessions podcast! Data-Driven Marketing. B2C Trends for B2B Marketing.

CMO 52

CMO B2C Market Trends Shipping 52

Litmus

OCTOBER 26, 2022

Email makes all of your marketing better. Blake Miller (Senior Director, Product Marketing, Salesforce Marketing Cloud ) teaches us how to use email to create personlized moments across the entire customer journey. Lauren Meyer (CMO, SocketLabs ) has over 16 years of experience in email marketing.

CRM 92

CRM Email Marketing Finance CMO 92

Marketing Insider Group

JULY 14, 2020

But marketing, in many organizations, is stuck in the past. They overwhelmingly blame their CMO. A study from the Fournaise Marketing Group found 80 percent of CEOs don’t trust their CMOs. Their brand message has been about the product. Product marketing is the old guard.

Thought Leadership 116

Thought Leadership Marketing Marketers CMO 116

Content Marketing Institute

JANUARY 15, 2018

The more mentions of the brand or its product in the bounds of a piece of content, the higher the (weakness) of that piece of content. Eric Kinaitis, director of content marketing, American Endowment Foundation. HANDPICKED RELATED CONTENT: How to Make the Leap from Product Marketing to Content Marketing.

Real Estate 111

Real Estate CMO SEO Content Marketing 111

Adobe Experience Cloud Blog

SEPTEMBER 22, 2016

Account-based marketing is the key to targeting and engaging key accounts at scale. Mike Telem, VP of Product Marketing at Marketo, will reveal best practices for ABM, based on our experience practicing it day-in and day-out. We’ve said it before and we’ll say it again. What’s the secret to doing it well?

Thought Leadership 134

Thought Leadership Transform Entertainment CMO 134

Adobe Experience Cloud Blog

APRIL 21, 2014

Prospect to Pipeline : What’s the typical prospect-to-pipeline conversion rate of each of your company’s product-market fits, channels, and campaigns? William Tyree, CMO of RingDNA, suggests that marketers examine historical data and start benchmarking future channels, campaigns, and sales people to your P2P index.

Key Performance Indicator 134

Key Performance Indicator Marketing Marketers CRM 134

Adobe Experience Cloud Blog

AUGUST 18, 2016

According to a survey by The Economist Intelligence Unit, 86% of CMOs and senior marketing executives believe they will own the end-to-end customer experience by 2020. This implicates that the CMO’s definition of success is being redefined.

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

CXL

NOVEMBER 23, 2022

Dave Gerhardt: “Lessons I wish I knew as a first time B2B marketing leader” With his experience as a marketing manager first and a CMO now, Dave Gerhardt knows that being a marketing leader requires both marketing expertise and a set of marketing skills. Daniel Layfield.

Law 78

Law Transform Marketing Marketers 78

Duct Tape Marketing

NOVEMBER 9, 2022

John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Marketing Against the Grain, hosted by Kip Bodner and Keion Flanigan is brought to you by the HubSpot Podcast Network, the audio destination for business professionals.

Real Estate 76

Real Estate Price Marketing Marketers 76

Marketing Insider Group

FEBRUARY 25, 2015

How Marketing Can Drive More Customers, Better Experiences and Great Products. Marketing has a marketing problem. Ask most people to define what marketing is, and the answer will almost always come down to some form of a definition that is more closely related to advertising. Product innovation moves faster.

Marketing 87

Marketing Marketers CMO Advertising 87

Content Marketing Institute

SEPTEMBER 20, 2018

Bob Meindl, Cisco marketing director, and Jenny Hooks, Cisco marketing manager, describe the revelation in their joint 2018 Intelligent Content Conference, Beauty and the Beast: Creating the Balance Between Content Innovation and Martech Capabilities.

CMO 74

CMO Management Product Customer 74

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

He/she will work with key stakeholders, such as product marketing and sales, and may manage a team of vast talents–marketers, content creators, and designers. Head of demand generation and possibly a CMO (if different from hiring manager). Product or segment marketing manager.

Management 134

Management Thought Leadership Marketing Automation Platform B2C 134