Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation.

Place 95

Place Whitepaper Finance Price 95

Hubspot Marketing

FEBRUARY 21, 2018

HubSpot's former Demand Generation Marketer and Trello's current Product Marketing Manager, Jessica Webb , says this about how your costs can change when focusing on lead generation vs. lead conversion: "The majority of money you spend on paid efforts is usually calculated based on volume of clicks or impressions.

Management 144

Management PR User-Generated Advertising 144

Marketing Insider Group

JUNE 3, 2010

Instead create personas of people that buy your solutions or products. Market to them and never forget that even in B2B, human beings still make the decisions. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Know your prospects pain points.

Content Marketing 77

Content Marketing Telemarketing Inbound Marketing Customer loyalty 77

Animalz blog

FEBRUARY 20, 2023

In 2020, Frontify, a brand management platform, had just closed their series B. They needed to quickly scale their organic growth to build their presence in a growing market. But, as a brand management platform, there was one thing they weren’t willing to compromise on — their own brand. Leading by example.

Branding 55

Branding Brand Management Communications SEO 55

Martech

MARCH 15, 2022

In marketing terms, your “antithesis” is your customer’s pain point. This is the core of your entire product-market fit, viewed at a subatomic level. So, I have been fortunate enough to work with some of the biggest brand managers out there. The question of brand management versus brand building.

Branding 145

Branding Transform Customer Acquisition Customer 145

Hubspot Marketing

AUGUST 9, 2018

The skills and qualifications required of a social media marketer include excellent verbal and digital communication skills, a creative and innovative approach to digital marketing, proficiency in all social channels, and experience in public relations or public brand management. Product Marketing.

PR 124

PR Marketing Marketers Non-Profit 124

Adobe Experience Cloud Blog

AUGUST 4, 2016

Whether or not that’s your brand depends on the quality of your content. Moreover, brand managers and product marketers depend on continuing information streams. Your target audience expects it and turns to trusted sources when they need to search for answers and seek insights.

Content Marketing 98

Content Marketing Thought Leadership Outbound Marketing Entertainment 98