Remove Brand Management Remove Customer Acquisition Remove Marketing Mix
article thumbnail

Why high-consideration industries need AI optimization

Martech

When large language models misrepresent your position, misquote brand facts or cite a competitor’s assets above your own, you lose influence before a human even visits your site. And in industries with already sky-high customer acquisition costs , this could mean major marketing loss. AI optimization.

article thumbnail

Whatever Happened to Marketing Strategy?

Marketing Insider Group

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning.

article thumbnail

Whatever Happened to Marketing Strategy?

Marketing Insider Group

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning.