Remove Brand Management Remove Customer loyalty Remove SEO Remove Target Market
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Integrate Social Media Into Your Marketing Mix

Marketing Insider Group

Are we considering the larger implications of social media on the organization as it relates to employee adoption, customer service, product development and innovation? How can social media extend our brand relationship with our target market?

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Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

A common theme: almost all the presentations highlighted the importance of identifying and working with the top influencers in your target market as a key starting point and component of success. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

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Why Is Search…So…Darn…Hard!

Marketing Insider Group

The answers are more relevant to paid search (Pay-Per-Click or PPC) but the keyword points can apply to organic (Search Engine Optimization or SEO) search as well. Hello, I am truly glad you are interested in our marketing activities. Now with social media playing a role in SEO, there are even more opportunities to align and execute!

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