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All You Need To Know About Website Localization

Rock Content

It helps global brands build stronger, more attractive brand identities. Website localization offers some serious SEO benefits, as it’s often easier to compete in languages other than English. Some concepts may be truly global, but most will need to be reassessed with the target country in mind.

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How to Showcase Hard Skills on Your Resume [+ List of 50 Skills]

Hubspot Marketing

Search Engine Optimization (SEO) Excellent skills in SEO tools and techniques can improve your website's visibility and traffic. Elaborate on the specific aspects of SEO you’re an expert in to display how your skills match the company’s needs. Best for: Digital marketers, web developers, and content creators.

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Integrate Social Media Into Your Marketing Mix

Marketing Insider Group

How can social media extend our brand relationship with our target market? Are we considering the larger implications of social media on the organization as it relates to employee adoption, customer service, product development and innovation?

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Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

A common theme: almost all the presentations highlighted the importance of identifying and working with the top influencers in your target market as a key starting point and component of success. They showed that there are many best practices that we can all learn from. These are a few of my key take-aways.

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Why Is Search…So…Darn…Hard!

Marketing Insider Group

The answers are more relevant to paid search (Pay-Per-Click or PPC) but the keyword points can apply to organic (Search Engine Optimization or SEO) search as well. Hello, I am truly glad you are interested in our marketing activities. Now with social media playing a role in SEO, there are even more opportunities to align and execute!

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Global Content Strategy: a Complete Guide in Creating Content Without Borders 

Scoop.it!

Content strategists have many roles, including: Defining business goals Researching target audiences Mapping the user journey Designing content, including messaging and branding Managing content workflows, roles, and tools Developing content guidelines and best practices Tracking and analyzing content marketing KPIs.