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Six “Killer” Tips to Bring Your Outbound Marketing Back to Life

Duct Tape Marketing

But, before you kill “outbound marketing” in your budget, marketing plan and small business execution, think about the function it plays in each strategy. I contend that outbound marketing is just like the electricity and water that power the daily routines of your business. Why waste the opportunity?

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Push vs. Pull: Social Media and the Case for Marketing Optimism

Marketing Insider Group

Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer.

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Social Media and the Case for Marketing Optimism

Marketing Insider Group

Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer.

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B2B Marketing Predictions For 2011

Marketing Insider Group

Colleagues and managers will start to treat their fellow employees with a little more respect as the economy turns around. One thing that’s not going to go away even in 2011 is the email marketing efforts. We will re-discover that happy employees create loyal and satisfied customers who in turn improve profit margins.