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Brand Management

Inbound Marketing

SEO

Social Media Marketing

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7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Be sure to check out these tips for creating a successful Social Media marketing campaign. All rights reserved.

Social Media Marketing

Social Media Marketing B2C Telemarketing Whitepaper

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11 Reasons Why Outbound Telemarketing Programs Fail

Marketing Insider Group

JUNE 29, 2010

Try These Traditional Tactics Now Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Thanks for emphasizing the point! Doug Jul 7 2010 Forget about cost per lead, what is the cost per close?

Telemarketing Inbound Marketing Customer loyalty Whitepaper

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Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Do's and Don'ts: How to Pitch Your Press Release to Journalists

Trending Sources

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Integrating Social Media and Search

Marketing Insider Group

AUGUST 3, 2010

Try These Traditional Tactics Now Social Media: The Journey Begins With You How To Use Paid Search To Target Buyers By Stage The 4 Cs of Social Media About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing B2C Inbound Marketing Customer loyalty

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Do's and Don'ts: How to Pitch Your Press Release to Journalists

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Lead Generation Programs That Work

Marketing Insider Group

JULY 15, 2010

My answer: spend your budget on great content that the market will value, then use low cost tactics like SEO, email and social media to push that content out. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Inbound Marketing Customer loyalty B2C

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Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

JUNE 18, 2010

Search Engine Optimization (SEO) SEO continues to provide one of the best sources of leads for both B2B and B2C companies. by Michael Brenner, June 18, 2010 Related Posts: How to Nurture The Great Unknown Leads Integrating Social Media and Search 6 Content Marketing Tips That Drive Leads Why Is Search…So…Darn…Hard?!

Telemarketing Inbound Marketing Customer loyalty B2C

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The Secret To B2B Social Media?

Marketing Insider Group

DECEMBER 15, 2010

Lead Generation Programs That Work What Is The Future Of The Social Media Role? Why am I in Marketing? About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Telemarketing Marketing Mix Customer loyalty Inbound Marketing

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The New Marketing Accountability

Marketing Insider Group

OCTOBER 5, 2010

Quantity How To Align Marketing With Sales The 4 Cs of Social Media B2B Marketing Predictions For 2011 Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

New Markets Telemarketing Inbound Marketing Customer loyalty

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The Future of B2B Marketing: It's Social

Marketing Insider Group

DECEMBER 7, 2010

Top Takeaways From Blogwell Philly 2010 About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Transform Inbound Marketing Customer loyalty

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How To Use Paid Search To Target Buyers By Stage

Marketing Insider Group

JULY 21, 2010

Try These Traditional Tactics Now Integrating Social Media and Search About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

Telemarketing Inbound Marketing Customer loyalty B2C

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6 Content Marketing Tips That Drives Leads

Marketing Insider Group

JUNE 3, 2010

Try These Traditional Tactics Now 5 Sales Closing Techniques 9 Essential Social Media Resources 8 Essential Social Media Resources About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Content Marketing

Content Marketing Telemarketing Inbound Marketing Customer loyalty

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The Role of B2B Marketing

Marketing Insider Group

SEPTEMBER 2, 2010

About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing Inbound Marketing Customer loyalty Marketing Mix

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A B2B Marketing Manifesto?

Marketing Insider Group

NOVEMBER 24, 2010

How To Focus On Your Marketing Plan Whatever Happened To The Business Case About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Telemarketing eBook Inbound Marketing Customer loyalty

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B2B Social Media Strategy and Executive Buy-in

Marketing Insider Group

JUNE 11, 2010

Social Media And Your Personal Brand 9 Essential Social Media Resources About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Telemarketing Customer loyalty Inbound Marketing B2C

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The Role of B2B Marketing

Marketing Insider Group

SEPTEMBER 2, 2010

About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing Inbound Marketing Customer loyalty Marketing Mix

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November: The Five Links You Need

Marketing Insider Group

NOVEMBER 2, 2010

Related Posts: How To Focus On Your Marketing Plan Internet Trends From The Web 2.0 Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. All rights reserved.

Telemarketing Customer loyalty Inbound Marketing B2C

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Enjoy A Demand Funnel Cocktail

Marketing Insider Group

OCTOBER 19, 2010

Quantity The New Marketing Accountability Social Media: The Journey Begins With You About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing

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How To Focus On Your Marketing Plan

Marketing Insider Group

OCTOBER 28, 2010

So why shouldn’t your marketing? We need an always on demand strategy that utilizes an effective inbound marketing approach: optimized website, consistent paid search activity, drip nurture programs and marketing automation. Demand is “always on,&# 24 hours a day, 7 days a week. All rights reserved.

Marketing Plan Telemarketing Inbound Marketing Customer loyalty

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How Social Media Drives Better Email Results

Marketing Insider Group

JULY 6, 2010

Try These Traditional Tactics Now How to Nurture The Great Unknown Leads Lead Generation Programs That Work Integrate Social Media Into Your Marketing Mix Confessions Of A B2B Marketer About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Customer loyalty Marketing Mix Inbound Marketing

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10 Reasons Why Mobile is Hot!

Marketing Insider Group

JUNE 22, 2010

Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Customer loyalty Inbound Marketing B2C

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Holy Cow! That Is A Lot Of Time Spent Online Using Social Media

Marketing Insider Group

AUGUST 5, 2010

Summit B2B Marketing Predictions For 2011 Need to Drive Leads? Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Internet Trends From The Web 2.0 All rights reserved.

Telemarketing Customer loyalty B2C Inbound Marketing

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9 Essential Social Media Resources

Marketing Insider Group

AUGUST 26, 2010

The books are listed in no particular order and have been written by some of the most well-known social media experts today. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Telemarketing B2C Inbound Marketing Customer loyalty

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Why am I in Marketing? | B2B Marketing Insider

Marketing Insider Group

MAY 3, 2010

I’ll focus on topics like Social Media, Customer Satisfaction & Loyalty, Inbound Marketing, Content Marketing, Sales Alignment, Online Demand Generation and more of the coming evolutions in business and marketing. Related Posts: The Role of B2B Marketing The Secret To B2B Social Media?

Inbound Marketing

Inbound Marketing Customer loyalty Telemarketing Marketing

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8 Essential Social Media Resources

Marketing Insider Group

JULY 1, 2010

Tips for Creating a Successful Social Media Campaign These tips will help guide you through the pre-launch, launch and maintenance phases of your social media campaign. 10 Common Social Media Mistakes to Avoid Learn from these missteps so that you can avoid making one of the top 10 common social media mistakes.

Telemarketing B2C Inbound Marketing Customer loyalty

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Integrate Social Media Into Your Marketing Mix

Marketing Insider Group

NOVEMBER 1, 2010

Consumers do not participate in social media so that marketers can throw SPAM in their faces. Consumers participate in social media because of the basic human need to connect. Social media marketing needs to figure out how to create meaningful relationships with consumers.

Marketing Mix Telemarketing Customer loyalty Social Media Marketing

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What Is Marketing Acceleration?

Marketing Insider Group

AUGUST 17, 2010

Quantity Integrate Social Media Into Your Marketing Mix About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Telemarketing Inbound Marketing Customer loyalty Marketing Mix

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

JUNE 2, 2010

Some creative marketers call these lists suspects. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. The days of sending a list of contacts to sales is over. To sales, they are a waste of time.

Content Marketing

Content Marketing Manufacturing Inbound Marketing Telemarketing

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The Objectives for the B2B Marketing Insider blog | B2B Marketing.

Marketing Insider Group

MAY 5, 2010

I am an online and social media marketing strategist for a large B2B company in a highly competitive industry. I know how to do SEO and paid search and analyze top keywords. Whatever Happened to Marketing Strategy? Finally, this is a journey. I need to practice what I preach. I like to write, I like to share.

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing

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Social Media: The Journey Begins With You

Marketing Insider Group

JUNE 9, 2010

Essential Twitter Tips from Guy Kawasaki Top 5 Social Media Books Top 10 Common Social Media Mistakes to Avoid Author: Brian Rice *This post originally appeared on B2C Marketing Insider and was reposted with the permission of the author. All rights reserved.

Telemarketing B2C Inbound Marketing Customer loyalty

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Why am I in Marketing?

Marketing Insider Group

MAY 3, 2010

I’ll focus on topics like Social Media, Customer Satisfaction & Loyalty, Inbound Marketing, Content Marketing, Sales Alignment, Online Demand Generation and more of the coming evolutions in business and marketing. Related Posts: The Role of B2B Marketing The Secret To B2B Social Media?

Inbound Marketing

Inbound Marketing Customer loyalty Telemarketing Marketing

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The 4 Cs of Social Media

Marketing Insider Group

SEPTEMBER 15, 2010

Start with Gaurav Mishra’s The 4Cs Social Media Framework , then Sean Nelson’s The 4 C’s of Social Media and finally Tom Pick’s The Four C’s of Social Media Marketing. They are: Customers: something that is missing from many social media plans is the focus on customers.

Whitepaper Telemarketing Customer loyalty Social Media Marketing

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Life Is Short!

Marketing Insider Group

AUGUST 19, 2010

The New Marketing Accountability The Role of B2B Marketing How To Shorten The B2B Buyer Cycle With Landing Pages About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Telemarketing Customer loyalty Inbound Marketing B2C

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Social Media and The Brand

Marketing Insider Group

SEPTEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Branding Telemarketing Marketing Mix Customer loyalty

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The Objectives for the B2B Marketing Insider blog

Marketing Insider Group

MAY 5, 2010

I am an online and social media marketing strategist for a large B2B company in a highly competitive industry. I know how to do SEO and paid search and analyze top keywords. Whatever Happened to Marketing Strategy? Finally, this is a journey. I need to practice what I preach. I like to write, I like to share.

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing

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Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

DECEMBER 21, 2010

6 Steps to Prepare for the Mobile Revolution B2B Marketing Predictions For 2011 The Future of B2B Marketing: It’s Social About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Telemarketing Customer loyalty User-Generated Marketing

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6 Steps to Prepare for the Mobile Revolution

Marketing Insider Group

JUNE 24, 2010

Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Customer loyalty Entertainment User-Generated

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Internet Trends From The Web 2.0 Summit

Marketing Insider Group

NOVEMBER 30, 2010

That Is A Lot Of Time Spent Online Using Social Media About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Telemarketing Customer loyalty User-Generated Inbound Marketing

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Marketing, Death and Taxes

Marketing Insider Group

OCTOBER 26, 2010

Confessions Of A B2B Marketer The Future of B2B Marketing: It’s Social About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Outbound Marketing

Outbound Marketing Telemarketing Customer loyalty B2C

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Whatever Happened To The Business Case

Marketing Insider Group

DECEMBER 14, 2010

Confessions Of A B2B Marketer 5 Sales Closing Techniques 7 Tips For Successful Lead Follow-up About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Telemarketing Customer loyalty Inbound Marketing Social Media Marketing

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Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

NOVEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Marketing Mix Telemarketing Customer loyalty Inbound Marketing

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Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

NOVEMBER 11, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Telemarketing Customer loyalty B2C Marketing Mix

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Top 5 Social Media Trends For The B2B Marketer

Marketing Insider Group

JULY 13, 2010

7 Tips For Successful Lead Follow-up The 4 Cs of Social Media 6 Steps to Prepare for the Mobile Revolution 10 Reasons Why Mobile is Hot! About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Whitepaper Telemarketing Customer loyalty Inbound Marketing

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Finding The Time To Tweet or Blog?

Marketing Insider Group

DECEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

B2C

B2C Telemarketing Customer loyalty Marketing Mix

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

NOVEMBER 4, 2010

How To Use Paid Search To Target Buyers By Stage How to Nurture The Great Unknown Leads Be A Hero: Choose Appointment Setting for Your Next Campaign The 4 Most Common Mistakes in B2B Content Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Customer loyalty Inbound Marketing User-Generated

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

NOVEMBER 4, 2010

How To Use Paid Search To Target Buyers By Stage How to Nurture The Great Unknown Leads Be A Hero: Choose Appointment Setting for Your Next Campaign The 4 Most Common Mistakes in B2B Content Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Customer loyalty Inbound Marketing User-Generated