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Marketing Spending and Hiring Growth Slows Amidst Economic Uncertainty

The CMO Survey

Customers Prioritize Quality and Price While Marketers Expand Channels Superior product quality continues to be customers’ top priority for 2023, as it has been since the start of the pandemic. percent of marketers, up from 7.4 The CMO Survey Award for Marketing Excellence is selected by fellow marketers.

CMO 130
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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer. A segmented landing page was created to direct respondents down conversion paths focused on the needs of their hospital based on size (see image above).

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer. A segmented landing page was created to direct respondents down conversion paths focused on the needs of their hospital based on size (see image above).