Remove Brand Management Remove Management Remove Marketing Plan Remove Social Media Marketing
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7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Be sure to check out these tips for creating a successful Social Media marketing campaign. Share your thoughts, post a comment.

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How to Merge Facebook Accounts

Neil Patel

Ease of Management. A corporation with multiple businesses may prefer to merge accounts for ease of management. After all, it’s more convenient to post content from one account rather than managing several. For marketers, handling a social media marketing calendar for two or more accounts can be a hassle.

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How To Focus On Your Marketing Plan

Marketing Insider Group

It’s that time of year for creating your marketing plan. If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning.

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November: The Five Links You Need

Marketing Insider Group

In a departure from the typical B2B marketing tips, advice and musings, I am simply sharing a series of links we all may need this November – as consumers, cooks and citizens. Plus one shameless backlink to a story of my own on marketing planning. Share: Read more from Strategy marketing plan Click here to cancel reply.

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Whatever Happened To The Business Case

Marketing Insider Group

Too often, budgets and marketing plans are simply based on last year (minus some standard percent). But if it is done right, this approach can mean better results and accolades for you and your management team. So as you finalize your marketing plans for 2011 , ask yourself if you have a solid business case.

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Social Media and The Brand

Marketing Insider Group

While this sounds very much like the common definition for Integrated Marketing Communications, the author is suggesting that we need to go farther and deeper in coordinating marketing plans. In the FastCompany Expert Blog post “How to Measure Brand Value: Likes, Followers, Influencers, Views?

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Social Media: The Journey Begins With You

Marketing Insider Group

Now like many marketers currently experiencing a similar situation, you probably immediately thought “why me?” Share: Read more from Social Media Social Media , Social Media Campaigns Click here to cancel reply. and then quickly thereafter “ how do I get started? All rights reserved.