Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. The training is critical to the success as the callers must understand your offering, but this is constant amongst all telemarketing tactics. That is so true!

Telemarketing 76

Telemarketing Customer loyalty Marketing Mix Social Media Marketing 76

Marketing Insider Group

SEPTEMBER 2, 2010

Related Posts: Why am I in Marketing? Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? How has your role changed?

Telemarketing 63

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 63

Marketing Insider Group

DECEMBER 15, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Telemarketing 69

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 69

Marketing Insider Group

SEPTEMBER 2, 2010

Related Posts: Why am I in Marketing? Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? How has your role changed?

Telemarketing 61

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 61

Marketing Insider Group

DECEMBER 14, 2010

Too often, budgets and marketing plans are simply based on last year (minus some standard percent). But if it is done right, this approach can mean better results and accolades for you and your management team. So as you finalize your marketing plans for 2011 , ask yourself if you have a solid business case.

Telemarketing 77

Telemarketing Customer loyalty Inbound Marketing Social Media Marketing 77

Marketing Insider Group

JUNE 9, 2010

Now like many marketers currently experiencing a similar situation, you probably immediately thought “why me?” and then quickly thereafter “ how do I get started? Share: Read more from Social Media Social Media , Social Media Campaigns Click here to cancel reply. Share your thoughts, post a comment.

Telemarketing 65

Telemarketing B2C Inbound Marketing Customer loyalty 65

Marketing Insider Group

MAY 18, 2010

Share: Read more from Social Media B2B Marketing , Social Media Campaigns Click here to cancel reply. Share your thoughts, post a comment. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media Marketing 76

Social Media Marketing B2C Telemarketing Whitepaper 76

Marketing Insider Group

JUNE 11, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Telemarketing 65

Telemarketing Customer loyalty Inbound Marketing B2C 65

Marketing Insider Group

AUGUST 19, 2010

Can you take a risk with your manager by asking to take on more? Related Posts: How To Focus On Your Marketing Plan Whatever Happened to Marketing Strategy? Have you reached out to someone you don’t typically work with just to make a new connection? Is there a specific fear you have recently tried to overcome?

Telemarketing 71

Telemarketing Customer loyalty Inbound Marketing B2C 71

Marketing Insider Group

JUNE 18, 2010

There are other traditional techniques that many B2B marketers can use to drive leads today such as telemarketing, blogs, and others. If the objective of the ad buy is leads, then the media property should be able to assist you in driving the right message to their audience to identify relevant contacts for your sales teams.

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty B2C 75

Marketing Insider Group

SEPTEMBER 9, 2010

While this sounds very much like the common definition for Integrated Marketing Communications, the author is suggesting that we need to go farther and deeper in coordinating marketing plans. In the FastCompany Expert Blog post “How to Measure Brand Value: Likes, Followers, Influencers, Views?

Branding 75

Branding Telemarketing Marketing Mix Customer loyalty 75

Marketing Insider Group

OCTOBER 26, 2010

So how do we pull Marketing out of its downward spiral: the same way we deal with death and taxes. – we accept the reality and plan for it. Now I know that 2011 planning season is in full swing. And then there are truly strategic plans that will move our organizations forward. Finding The Time To Tweet or Blog?

Outbound Marketing 73

Outbound Marketing Telemarketing Customer loyalty B2C 73

Marketing Insider Group

JULY 6, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Telemarketing 75

Telemarketing Customer loyalty Marketing Mix Inbound Marketing 75

Marketing Insider Group

AUGUST 26, 2010

Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply. Share your thoughts, post a comment. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Telemarketing 71

Telemarketing B2C Inbound Marketing Customer loyalty 71

Marketing Insider Group

JULY 1, 2010

Share: Read more from Social Media Social Media Campaigns 2 Comments Post a comment Jeremy Victor Jul 1 2010 excellent list Brian. Keep it up Brian Rice Jul 1 2010 Hi Jeremy, Thanks for the positive feedback.

Telemarketing 68

Telemarketing B2C Inbound Marketing Customer loyalty 68

Marketing Insider Group

AUGUST 12, 2010

And the conversation went way later than the restaurant manager and our wonderful server wanted it to. I wrote about this subject in my book titled How to Create an Unstoppable Marketing and Sales Machine. hot lead management. Quantity Share Last night I had the pleasure of dining with one of our media partners.

Telemarketing 77

Telemarketing Customer loyalty Marketing Marketers 77

Marketing Insider Group

OCTOBER 5, 2010

But trust me, aside from those examples, I am 100% with you on showing results and making sure EVERY marketing program has a sound business case or ROI. I started in sales, then moved into product management with P&L responsibility. Then ran marketing for 2 firms. So…Demand Generation cannot stop at the sale.

New Markets 75

New Markets Telemarketing Inbound Marketing Customer loyalty 75

Marketing Insider Group

JUNE 22, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Telemarketing 77

Telemarketing Customer loyalty Inbound Marketing B2C 77

Marketing Insider Group

AUGUST 5, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Telemarketing 80

Telemarketing Customer loyalty B2C Inbound Marketing 80

Marketing Insider Group

NOVEMBER 24, 2010

.&# I would love to hear your thoughts on this creative perspective on the world of B2B Marketing! Related Posts: The Role of B2B Marketing The Future of B2B Marketing: It’s Social Augmented Reality For B2B Marketing in 2011?

Telemarketing 73

Telemarketing eBook Inbound Marketing Customer loyalty 73

Marketing Insider Group

OCTOBER 19, 2010

Now there were a few main points I tried to get across in my submission: The division between a marketing and sales funnel is a myth. Marketers sell stuff and sales people market stuff. The funnel is a useful way to analyze the rate at which we are capturing and managing demand. To our customers there is no funnel.

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing 75

Marketing Insider Group

NOVEMBER 30, 2010

While I enjoy hearing these pundits speak, every year I really look forward to the straight facts on Internet Trends delivered in rapid fire order by Mary Meeker, the Managing Director from Morgan Stanley.

Telemarketing 74

Telemarketing Customer loyalty User-Generated Inbound Marketing 74

Marketing Insider Group

DECEMBER 7, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Telemarketing 78

Telemarketing Transform Inbound Marketing Customer loyalty 78

Marketing Insider Group

DECEMBER 21, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Telemarketing 81

Telemarketing Customer loyalty User-Generated Marketing 81

Marketing Insider Group

JUNE 3, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Content Marketing 77

Content Marketing Telemarketing Inbound Marketing Customer loyalty 77

Marketing Insider Group

JUNE 24, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Telemarketing 76

Telemarketing Customer loyalty Entertainment User-Generated 76

Marketing Insider Group

AUGUST 3, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Telemarketing 74

Telemarketing B2C Inbound Marketing Customer loyalty 74

Marketing Insider Group

NOVEMBER 11, 2010

Crisis Management is a huge opportunity. .&# Social Media Business Council‘s CEO, Andy Sernovitz presented on ethics in social media and the comments from many folks after his session showed that he really delivered his message.

Telemarketing 74

Telemarketing Customer loyalty B2C Marketing Mix 74

Marketing Insider Group

AUGUST 17, 2010

Innovation needs to become a core value of your company and built in to your corporate DNA supported by senior management with real incentive programs. In order to increase the speed of innovation, you need formal innovation programs driven from the top of the company (such as Dell’s IdeaStorm and EmployeeStorm ).

Telemarketing 72

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 72

Marketing Insider Group

JULY 21, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Telemarketing 70

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing 70

Marketing Insider Group

NOVEMBER 9, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Marketing Mix 76

Marketing Mix Telemarketing Customer loyalty Inbound Marketing 76

Marketing Insider Group

AUGUST 24, 2010

Social Media And Your Personal Brand 8 Essential Social Media Resources Finding The Time To Tweet or Blog? About Brian Rice Brian Rice is the author of B2C Marketing Insider and serves as Online Marketing Manager for SAP.

Telemarketing 69

Telemarketing Marketing Mix B2C Inbound Marketing 69

Marketing Insider Group

SEPTEMBER 15, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Whitepaper 76

Whitepaper Telemarketing Customer loyalty Social Media Marketing 76

Marketing Insider Group

DECEMBER 16, 2010

Now I still think we will always need channel managers like we do today with.com, email, etc. I think as the demand for social marketing evolves with time and younger generations enter the marketplace, it’s inevitable we’ll see this roll merged into more integrated marketing plans. And I agree with you.

Telemarketing 78

Telemarketing Marketing Mix Customer loyalty User-Generated 78

Marketing Insider Group

DECEMBER 16, 2010

Now I still think we will always need channel managers like we do today with.com, email, etc. I think as the demand for social marketing evolves with time and younger generations enter the marketplace, it’s inevitable we’ll see this roll merged into more integrated marketing plans. And I agree with you.

Telemarketing 78

Telemarketing Marketing Mix Customer loyalty User-Generated 78

Marketing Insider Group

NOVEMBER 4, 2010

Anna Talerico is the executive VP of ion interactive ( @ioninteractive ), the maker of LiveBall, a landing page management platform. However, with targeted online experiences we can shorten the length of time between first contact to signed contract. Related Posts: Why Is Search…So…Darn…Hard?!

Telemarketing 75

Telemarketing Customer loyalty Inbound Marketing User-Generated 75

Marketing Insider Group

JULY 13, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Whitepaper 78

Whitepaper Telemarketing Customer loyalty Inbound Marketing 78