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13 Examples of Experiential Marketing Campaigns That'll Give You Serious Event Envy

Hubspot Marketing

When it comes to work events, trade shows, or promotional campaigns, they can really be hit or miss. It's not solely the product that motivates people to come back to a brand, but rather the way they experience it. This is where experiential marketing comes in. These campaigns can take an integrated approach.

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How to build a brand: Sprout Social reveal their secrets

Sprout Social

Good news: our step-by-step breakdown of how to build a brand can help! Below we also share examples of how Sprout evolved from an SMB brand to an enterprise solution. What is brand building? Either way, doing so starts with defining your brand voice and values. These voices can also reinforce your brand identity.