Brand Management Marketing Mix Product Marketing Promotion 
Marketing Insider Group
JUNE 3, 2010
Instead create personas of people that buy your solutions or products. Market to them and never forget that even in B2B, human beings still make the decisions. From numbers 4-6, I would add: Create, Optimize, Promote. Stay away from arbitrary boundaries like SIC codes and Revenue range or employee size. Know them all.
Adobe Experience Cloud Blog
AUGUST 4, 2016
Whether or not that’s your brand depends on the quality of your content. Moreover, brand managers and product marketers depend on continuing information streams. After all, content marketing is the principal method for connecting with buyers to reinforce brand messages and build awareness in the digital age.
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