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6 Content Marketing Tips That Drives Leads

Marketing Insider Group

Instead create personas of people that buy your solutions or products. Market to them and never forget that even in B2B, human beings still make the decisions. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Know your prospects pain points.

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How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges

Adobe Experience Cloud Blog

Whether or not that’s your brand depends on the quality of your content. Moreover, brand managers and product marketers depend on continuing information streams. After all, content marketing is the principal method for connecting with buyers to reinforce brand messages and build awareness in the digital age.