Retail media networks evolve with new in-store measurement standards and omnichannel strategies
Martech
SEPTEMBER 19, 2024
At IAB’s Connected Commerce Summit: Retail Reimagined in New York this week, brands, retailers and tech partners met to discuss the evolution of RMNs, an evolution that is clearly taking place. Agencies and brands are taking note of customers’ continued interest in visiting brick-and-mortar stores and making purchases there.
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