Litmus

JULY 8, 2021

Being overly focused on campaign metrics like opens and clicks, and failing to look at performance over time and deeper engagement metrics. Not recognizing the influence of your email marketing efforts on the performance of other channels like direct mail and social media. Direct business impact.

Non-Profit

Customers.ai

DECEMBER 4, 2023

The age-old practices of cold calling, direct mail, and events are not merely relics of the past but are now just a set of tools in the hands of savvy marketers. Conversion Tracking It’s a common misconception that outbound marketing is best or top-of-funnel goals like brand awareness. Direct Mail Campaigns Mail is tangible.

Outbound Marketing

Backlinko

MAY 14, 2024

Create a Visual Identity Your brand’s visual identity should be a unique, memorable reflection of your business. It includes your: Logo Color palette Typography Imagery style A polished visual brand signals to customers that you’re credible, trustworthy, and attentive to detail. They guide your business’s overall direction.

PR