Stats roundup: the impact of Covid-19 on marketing & advertising
Econsultancy
DECEMBER 13, 2021
In fact, 20% of budgets are spent on newspapers, magazines and OOH – well above the 13% budget ringfenced for these formats by the average brand. billion on marketing efforts in the three months to December, marking a new record since the study began in 1982. billion, as brands battle it out with their headline Christmas ads.
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