Litmus
JUNE 1, 2021
The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. Companies who starve their marketing efforts are setting themselves up to fail.
Adobe Experience Cloud Blog
MAY 8, 2014
That’s why today, appealing to buyers is largely about personalized, customized, responsive marketing. The more that you can tailor your messaging to match the specific needs and preferences of your buyers, the more confidence those buyers will have in your brand. Determine Your Audience.
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Adobe Experience Cloud Blog
APRIL 11, 2014
We define programs as the individual activities – your email sends and paid programs, your physical and virtual events, your Pay-Per-Click ads, your social campaigns – that marketers plan to achieve their goals. This is actually one of the places that a marketing automation platform can make a huge difference.
Adobe Experience Cloud Blog
JUNE 1, 2012
The value of social media as part of the B2B marketing mix includes branding, messaging, lead generation, and customer interaction. Most savvy marketers also look at it as a way of measuring more qualitative metrics, such as brand awareness, satisfaction and ability to attract employees being influenced by social media.
Adobe Experience Cloud Blog
FEBRUARY 7, 2018
Digital marketing closes much of the gap between large, medium, and small companies because it avails each level with many of the same resources. While it’s not the easiest marketing measurement to calculate , the finished product is hugely valuable to measuring success. Online Market Share Clarifies Sales Figures.
Adobe Experience Cloud Blog
AUGUST 16, 2016
For instance, if your broad goal is awareness or branding, you might want to invest in a campaign that differentiates your brand from your competitors and offers value to your prospects so they come to associate your brand with value. Ideally, your goals should map to each stage of the customer lifecycle.
Adobe Experience Cloud Blog
APRIL 22, 2016
When you pair a smart video hosting platform with a complete marketing automation solution , you can use video as a brand new channel to engage with your prospects and customers throughout their entire buyer’s journey. That’s a large group of people who are now aware of this brand that perhaps were not before.
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