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Selecting the right marketing Agency is one of the most important decisions a company can make for its Brand's success. A misaligned Agency can result in wasted resources, lost productivity, and damage to brand reputation. Do you need help with branding, social media, content creation, shoppermarketing, or something else?
With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally. Snapchat is a great way for brands to test the AR shopping possibilities, but it has significant limitations to a brand’s longer-term extended retail strategy,” said Bodzewski.
In the ‘purchase’ stage, digital shelf analytics could help with product optimisation – pricing, promotions, or ratings – while consumer engagement scoring could improve customer loyalty in the ‘loyalty expansion’ stage.
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