2024 Predictions: Data and AI on marketers’ minds
Martech
DECEMBER 27, 2023
“Businesses will start deploying a central GenAI ‘brain’ to manage the myriad disparate genAI systems currently littered across the tech stack, particularly in marketing,” Baciu said. This master brain will bring orchestration and order to AI model training and decision-making, much as CRM did for email, and CDPs are doing for customer data.”
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