Why the Future of Marketing Depends on a C-suite Partnership for Long-term Growth
Marketing Insider Group
SEPTEMBER 2, 2020
To overcome this hurdle, CMOs shouldn’t focus on engagement, brand awareness, or sessions, but instead, embrace financial terms and metrics like: ROI. Customer lifetime value. Customer acquisition cost. CMOs need reliable data to approach marketing with a customer-first mindset. Net present value.
128 
Let's personalize your content