Marketing Insider Group
SEPTEMBER 2, 2020
Customer lifetime value. Customer acquisition cost. In turn, each marketing tactic is driven by profit accountability and key performance indicators (KPIs) that matter to business growth and provide real value. CMOs need reliable data to approach marketing with a customer-first mindset.
Econsultancy
MAY 11, 2022
In the ‘purchase’ stage, digital shelf analytics could help with product optimisation – pricing, promotions, or ratings – while consumer engagement scoring could improve customer loyalty in the ‘loyalty expansion’ stage.
Marketing Insider Group
JULY 1, 2020
Content marketing is important , not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. It is, in itself, helping to evolve what customers expect from the brands they interact with. Why Content Marketing Is Important.
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