Marketing Insider Group

SEPTEMBER 2, 2020

To overcome this hurdle, CMOs shouldn’t focus on engagement, brand awareness, or sessions, but instead, embrace financial terms and metrics like: ROI. Customer lifetime value. Customer acquisition cost. Together, CMO and CHRO leadership can: Leverage marketing skills to attract talent for all positions.

CMO 134

CMO Finance Key Performance Indicator Transform 134

Marketing Insider Group

SEPTEMBER 9, 2020

As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Here are some foundations of marketing metrics – key performance indicators (KPIs) used to measure marketing projects’ effectiveness. Customer Acquisition Cost (CAC). Qualified Lead Rate.

Thought Leadership 103

Thought Leadership Customer Acquisition Key Performance Indicator Price 103

Marketing Insider Group

SEPTEMBER 1, 2020

These are much more closely aligned to customer behavior, and are often measured via Customer Acquisition Cost , Pipeline , Revenue , Customer Retention , Churn etc. In some cases, the CMO outlines the company OKRs first, asking Marketing Owners to set their marketing goals based on that. There’s no right or wrong.

Key Performance Indicator 97

Key Performance Indicator Marketing Marketers Customer Acquisition 97

Marketing Insider Group

MAY 11, 2020

Once you have a strategy that’s clicking and you’re rolling out high-quality, meaningful content, you should pay attention to these content performance metrics. When defining your key performance indicators (KPIs) for content marketing efforts, it’s different from answering the question of ROI.

Content Marketing 66

Content Marketing Thought Leadership eCommerce Marketing 66